Amazon.com: Get Big Fast by Robert Spector

By Robert Spector

In Amazon.com Jeff Bezos equipped whatever the realm had by no means visible. He created the main famous model identify on the web, turned for a time one of many richest males on this planet, and used to be topped ''the king of cyber-commerce.''

Yet for the entire media publicity, the interior tale of Amazon.com hasn't ever quite been advised. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, offers us this updated, fast moving, behind-the-scenes tale of the company's construction and upward thrust, its tumultuous current, and its doubtful future.

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Industry had tens of thousands of publishers, many of them with only a title or two to their credit. Random House, which was the biggest consumer publisher, accounted for less than 10 percent of the market. , made up less than 25 percent of the approximately $30 billion total sales of all consumer adult books in 1994. Neither one of them had established themselves as a prominent global brand. 4 percent, according to the Consumer Research Study on Book Purchasing. S. 3 percent over the previous year, according to the Book Industry Study Group, a nonprofit research organization.

Navigation was made possible with the use of highlighted words or symbols, called “hyperlinks,” which, when clicked on, instantly linked the computer to another site. This was the birth of the World Wide Web, which has been called “the Rosetta Stone of the Internet,” because it unlocked the power of the system for the nontechies of the world and created an omnipresent network that was simple to use and beneficial for everyone. Still, while the Internet was a fascinating tool, it was serving only a select audience, and as a text-based, artless, colorless, and silent medium, it was hardly a compelling draw for computer neophytes.

He told the naysayers, ‘I believe in this new technology and I’m going to show you how it’s going to work’—and he did. At the end of the day, he proved them all wrong. He has no trouble puncturing someone’s balloon if he thinks that they’re proposing to do something the wrong way or in an inappropriate way. He’ll argue his point of view very persuasively. That doesn’t mean that he didn’t break some eggs in the process because he proved people wrong, but I don’t think he ever did it in a way that angered or infuriated people.

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