Packaging

I’ve had the privilege of working across diverse product categories and packaging formats—from developing new products (including innovation and naming), to refreshing established brands and rolling out large-scale private label adaptations for major retailers like Amazon and Target.

Digital

Today, brands need more than an online presence; they need to engage, adapt, and live their values in real time. My digital experience includes developing strategy, concepts and design across consumer platforms such as: Amazon store-fronts, cross-channel carousel tiles, websites and start-up apps.

Branding

I’ve dedicated my career to bringing brands to life and

ensuring their identities are expressed with clarity, consistency, and impact. From building new identities, reinventing established ones, or expanding and optimizing existing systems, I’m passionate about every step, detail and touchpoint.

Merchandise

I may be guilty of having a basic appetite for certain seasonally sweet beverages—but my taste for premium finishes and thoughtful storytelling is insatiable! A career highlight was leading the design team that created iconic fall and holiday merch capsules for the Starbucks EMEA market.

Retail

We’ve all felt the magic of an exceptional retail experience; every detail, from storefront to shelf signage, plays a role. I’ve helped brands such as Toronto’s locally loved Big Carrot and Caplansky’s Deli reimagine their retail experiences, ensuring every inch and interaction felt intentional and engaging.

Advertising

The bigger the idea, the better its ability to stretch across multiple channels, using the unique properties of each medium to its advantage. From winning RFP pitches to briefs, brainstorms, polished presentations, and directing photoshoots or voice talent—agency life was a nonstop adrenaline rush that

honed my ability to thrive in any fast-paced environment.